However living better now, Coogi sweater now

from The Notorious B.I.G. – Big Poppa Lyrics on Rap Genius


Big was known for wearing expensive multi-colored sweaters by Coogi, an Australian brand first popularized in the US by Bill Cosby in the 80s.

In the 90s you could rock high street brands like Guess and Nautica and still be considered fly, so Coogi was pretty extravagant. As fellow New Yorker Jim Jones told MTV:

Back then, Coogi was like one of the finer things to buy. They were like 300, 400 a pop. If you got the special-edition ones, they was running you like 600, 700 — you know, the fruity colors.

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