And I know a lot of people find it hard to swallow this
Because subliminal bigotry makes you hate my politics

from Immortal Technique – The Cause Of Death Lyrics on Rap Genius

Meaning

A lot of people find it hard to swallow this refers to people who can’t accept learning information from someone different from them.

Subliminal bigotry refers to the prejudice he knows listeners will have toward his claims since he is a rapper, not a politician, and because people have pre-established opinions about the issues about which he’s rapping — which may have come from government propaganda.

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