What is Mister Rogers doing?
Moved out his Jordan, bought him a Ewing
In 1989, as the shoe business heated up thanks mostly due to Air Jordans, Knicks superstar Patrick Ewing, who was getting paid nearly $1 million a year by adidas, left the brand. For most of the 1988-89 season, at the advice of longtime agent David Falk, he wore an unbranded white shoe to keep people guessing what was next. Toward the end of the season, Ewing, in partnership with Pony founder Roberto Mueller, unveiled the Ewing Athletics brand. By 1990, the company was doing remarkable business, grossing approximately $100 million that year. On Aug 31, 2012 Ewing announced he was relaunching the brand.
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