The message I've been sending them at times is irrelevant
Check! Yet to many of them, never unlight (?)
Although it may seem like Wale’s lyrics are irrelevant to the song(i.e. Sneaker Head talk) a lot of people understand that he is speaking metaphorically. Also there is a play on words, enlightened/ unlight that goes into the next line.
To help improve the meaning of these lyrics, visit "The Hype" by Wale Lyrics and leave a comment on the lyrics box