The message I've been sending them at times is irrelevant
Check! Yet to many of them, never unlight (?)

from Wale – The Hype Lyrics on Rap Genius

Although it may seem like Wale’s lyrics are irrelevant to the song(i.e. Sneaker Head talk) a lot of people understand that he is speaking metaphorically. Also there is a play on words, enlightened/ unlight that goes into the next line.

To help improve the meaning of these lyrics, visit "The Hype" by Wale Lyrics and leave a comment on the lyrics box