Hit a rapper with consignment, let him know it's at stake
Consignment refers to giving someone drugs to sell without paying for it upfront. If you get drugs on consignment you then have to sell the drugs and payback. This is very risky and not recommended. Peep Notorious B.I.G.’s “10 Crack Commandments.
Jay uses the concept of consignment to compare what rappers have at stake when they don’t produce a quality album/product. Record companies invest millions of dollars into artists and not producing could ultimately end up in that money being lost. This is similar to losing a shipment when on consignment.
We all know rap is a risky business.
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