The single's only the look to sell these niggas the book
I can only pray that one day you’ll read into it

from J. Cole (Ft. Major Lazer) – Get Free Coleworld Lyrics on Rap Genius


J Cole has radio songs but that is just to please the masses and get air play. He means that a single is the equivalent to a book cover, because its all you see at first. As the saying goes, don’t just a book by its cover.

Cole is saying those types of singles are meant to get people to buy the CD — of course an artist wants you to buy it — and he hopes that single leads you to listening to the rest of the album, and possibly his music period.

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