I just gotta beat this clock
Fuck this clock, I'ma make 'em eat this watch

from Eminem – Rabbit Run Lyrics on Rap Genius


This line touches on the parallels between Rabbit’s real life and his rap career and how he is juggling both of them. There are 3 layers to this lyric:

I just gotta beat this clock

“Beating the clock” means doing something within a given time limit. This is a double entendre:

Fuck this clock

Another double entendre; Rabbit does not care about the two clocks he has to beat:

I'mma make ‘em eat this watch

This part is only aimed towards his rap battle opponents. He is going to defeat them so badly that they are going to “choke” (tongue-tied; not being able to rap) when they try to go against him because that is what happens when you swallow or eat a watch.

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