Or the too cheap t-shirt sellers
That's making revenue of a name we cherish

from Wale (Ft. John Mayer) – Letter Lyrics on Rap Genius

Meaning

Wale’s referring to all of the street vendors who print Obama’s likeness on a t-shirt and are making money off of him because he’s “hot” while other Black Americans look up to him more than a hot topic, but rather one of the most influential African American men in American history.

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