Anyway, you ready? We’ll give you a hundred thousand dollars
After your album comes out, we’ll need back that money that you borrowed"
They are willing to give him $100,000 dollars that he’ll have to pay back, basically making it a loan. The label offers him a 360 deal and spins it in a way that makes it seem like they care about all of his goals in music and business, not just his debut CD.
360 deals have become very common as record labels continue to lose money from piracy and digital distribution. These deals inject the label into more if not all revenue streams of an artist. Labels historically didn’t see a dime of merch sales and little from touring as well.
Macklemore uses a clever play-on-words — “a loan” is interpreted (misheard) as “alone” by Iovine, implying that Iovine isn’t actually attending to Macklemore, maintaining the casual lack of concern he exhibited when he forget Macklemore’s name earlier.
To help improve the meaning of these lyrics, visit “Jimmy Iovine” by Macklemore and Ryan Lewis (Ft. Ab-Soul & Macklemore) Lyrics and leave a comment on the lyrics box