The birthplace of Jordan, you wore them if you was hard enough
Fucking with Nikes, why you think the Spike's so popular?

from Skyzoo (Ft. Talib Kweli) – Spike Lee Was My Hero Lyrics on Rap Genius

Meaning

Michael Jordan was born in Brooklyn, NY. Jordan brand shoes were only worn if you were tough enough because they were liable to get stolen. Speaking of Nike, the Nike Jordan Spizikes are a very popular shoe.

The word play here is pretty awesome. Jordan and Spike Lee shot a commercial together to sell Nikes. Spike played his character Mars Blackmon from “She’s Gotta Have It”

http://www.youtube.com/watch?v=Abr_LU822rQ

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