Finally see an office with a mounted sign, heaven-sent
Big, block, silver letters, read it out loud, "President" ("Heist!")

from Macklemore and Ryan Lewis (Ft. Ab-Soul & Macklemore) – Jimmy Iovine Lyrics on Rap Genius

Meaning

In a big label, the main person is the president, not the ARTist. This is the misconception of the business.

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