I mean I write poems in these songs dedicated to you when
While the song itself seems to be a love-themed towards Kendrick’s muse Sherane (an honest-to-goodness muse in hip-hop! Damn!), ‘you’ may very well refer to his audience for this line, with a general statement that all of Kendrick’s work, whether poetic in nature or just another song, is done for his audience. This idea is given some credence by Kendrick’s ma’s later imploring of him to “tell [his] story for the little black and brown kids of Compton”.
Kendrick is also emphasising that his work lyrically comes first to making a ‘catchy song’. After all, poetry is something that possesses beauty in its intricacy; it is not something for those who want a quick fix, a surface buzz. It is for people who wish to devote some time to its complexity and thereby make a new homie on the page or, in this case, in the headphones. Poetry don’t sell records, but it affirms life, and that’s what our boy’s all about, and why he gets much love from Rapgenius.com
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