Pac assassination, Def Jam grabbed him
Told him reenact him, you go platinum

from Eminem (Ft. D12 & Obie Trice) – Doe Rae Me (Hailie's Revenge) Lyrics on Rap Genius

Meaning

Obie’s claiming that when Tupac Shakur was killed (or assassinated, as some believe), Def jam told Ja Rule to imitate him and he’ll go on to sell a million records

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