I'm trying to keep it alive and not compromise the feeling we love
You're trying to keep it deprived and only co-sign what radio does
With his music, Kendrick is trying create the kinds of feelings that he loves to get as a fan of hip-hop.
He’s trying to keep hip-hop as he sees it alive, while other artists will make whatever kind of music they think will make them the most money.
The latter could be viewed as an attack on the the current state of rap and how many rappers change because of the industry, instead of staying true to themselves.
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