Go at a reverend for the revenue

from Kendrick Lamar (Ft. Anna Wise & Jay Rock) – Money Trees Lyrics on Rap Genius

Meaning

This line speaks to their ‘by any means necessary’ mentality. They would even rob a person as upstanding as a reverend to get money.

Prime example: Pastor Winans was being beaten, robbed, and car-jacked at a gas station in Detroit back in May of 2012.

http://www.youtube.com/watch?v=-rnkd5EAk3c

Revenue is profit minus the cost. With profit being the money made and the costs his sins, he could be going to a reverend to remove the costs. Going to a reverend for the revenue

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