Then you give them the difficult message (the shit), then wrap up by reminding them how much you value their strengths (slice of bread #2).

from B Horowitz (Ft. 2 Chainz) – Making Yourself a CEO 2 on Rap Genius

due to human nature, give props first, shit on them in a constructive way, then give them props again and reiterate that they are cool, just needed to address that one issue to make them a true boss

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