They told me cheese at the cams and they made me cheddar

from A$AP Rocky (Ft. Angel Haze, Childish Gambino, Driiky Graham & Joey BADA$$) – BET Cypher 2012: Man With the Iron Fists Lyrics on Rap Genius

Meaning

“they told me cheese at the cams and it made me cheddar"
He means that he was told to cultivate an image, that’s how you get big and stay relevant in the music business

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