Talked tough in a book

from T.I. – Tell Em I Said That Lyrics on Rap Genius

Meaning

Tip is telling everyone that half these dudes claiming to do this or sell that are frontin' and they’re sucka’s and this bullshit will catch up to ‘em when they run into dudes that are really livin’ that life.

Also play on the figure of speech of something sounding “good on paper”.

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