Even in your local talk, niggas say you know he boss
Everytime my name is brought up better know it's mogul talk

from Big Boi (Ft. B.o.B & Wavves) – Shoes For Running Lyrics on Rap Genius

Meaning

City to city, B.o.B is recognized as a pretty big deal. If his name is in a conversation, they’re probably talking about his status as a hip hop mogul

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