People are new school, they always say you cool but we isn’t.

from Julian Stephen – 69 (Creepin) Lyrics on Rap Genius

Meaning

Too many rappers nowadays are afraid of actual public beef. If you become too heavily feuded with another artist, the mindset is, then you’ll lose sales in that artist’s prime demographic. For this reason, everybody’s the friend of everybody else, and it’s sickening.

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