God help 'em
Macklemore is trying to say that he alone can’t help people with their alcohol addiction so he asks God to help them as well as they go through their demons and struggle.
An interesting aspect of this line is that Macklemore here asks God for help, though he on the track Church explains his unconventional religious way of thinking
He talks about himself in the third person and that people now say “God help Ben” because he might not be strong enough on his own to stay sober.
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