But slip up and shoot the wrong fucking video
And they think they can market you
However they decide to nahh

from Drake – Say What's Real Lyrics on Rap Genius

Meaning

They are the record labels, once you make one single that you are just bullshitting on (shoot the wrong video) and the labels will jump on it requiring you to produce that same type of music. This is a reference to the Replacement Girl video.

To help improve the meaning of these lyrics, visit “Say What's Real” by Drake Lyrics and leave a comment on the lyrics box