Fuck a rat race, we take the cheese
A rat race is a competitive routine, usually toward success or wealth, that ultimately amounts to nothing or something very superficial.
Joey, and the rest of Pro Era, aren’t going through this circuitous process to succeed — they’re just coming through and taking the cheese (money) at will.
This could also be a bit of word play, as it is widely assumed that rats like cheese. Many rats are actually semi-lactose intolerant.
Joey explores this theme briefly in the beginning of World Domination with a sample from Pinky and the Brain, a TV show about mice that unsuccessfully try to take over the world every episode.
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