Controlling, manipulating

from Jay Z – Dead Presidents II Lyrics on Rap Genius

Meaning

Manipulating: Handle or control (a tool, mechanism, etc.), typically in a skillful manner: “he manipulated the dials”.

Now this can be a double entendre because as you would say it as him manipulating the people and having full mount over his fans; due to his music being so good and touching, you can also see it as Jay manipulating and controlling the track putting shit together skillfully to make masterpieces as Reasonable Doubt was.

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