Now typically I kick game like East Bay
Play on the words “kick game”. Kicking game is trying to pick up a girl. Pick up lines, flirting etc. Kick is also common slang for sneaker and East Bay is a popular sneaker retailer.
Continuing the above analogy to his debut, this could refer to his mixtapes, especially The Warm Up and Friday Night Lights, which critically and popularly acclaimed and are often viewed as better than Cole World.
Also, Eastbay is an under the leg basketball dunk where you kick your leg forward and put the ball underneath it then bring it back up with the other hand and dunk it:
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