I ain't dumbing it down, I'm murdering and gunning it down

from R.A. The Rugged Man (Ft. Rampage) – The People's Champ Lyrics on Rap Genius

Meaning

A play on the term made popular by Lupe Fiasco on his aptly titled song, “Dumb it Down”.

“To dumb it down” means to sacrifice lyrical complexity in order to gain more popularity.

R.A. flips the term and indirectly denies that he’ll ever dumb it down — instead he’ll “murder and gun it down”, thus killing it.

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