Sometimes the truth don't rhyme
Sometime the lies get millions of views
In one line, Chance is both calling himself the truth, (by having the line not rhyme), and knocking the institution of fake artists' YouTube videos, (the lies), getting attention. This also is referring to the previous two lines about people getting killed over sneakers not rhyming.
People manipulate the truth so it sounds appealing; making it false, therefore because the “lie” is so believable it spreads and becomes the most popular thing.
Note: This is a possible nod to the Childish Gambino line from “L.E.S”:
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