I look at the game and see porn there
I'm fuckin' this industry hard

from Kendrick Lamar (Ft. Jay Z) – Bitch, Don't Kill My Vibe Remix Lyrics on Rap Genius

Meaning

It’s a play on words with porn and fucking. He’s comparing the artists of today in hip hop, with artists from the porn industry. Porn is essentially fake sex — just like the fake music industry.

Note how he creates a contrast from the bar before. Talking about God in one line and then porn in the next, something he spoke about in “Ab Soul’s Outro” from Section.80.

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