I'd die over these Reeboks, you ain't even know it

from Rocko (Ft. Future & Rick Ross) – U.O.E.N.O Lyrics on Rap Genius

Meaning

Ross was endorsed by Reebok, though ironically, after this song, he was dropped from their deal. Even more ironically, the line that got him dropped from the endorsement occurs right after this one.

After getting dropped, Ross thanked them for their endorsement.

https://twitter.com/rickyrozay/status/322781079322894336

It was reported that Ross would lose an estimated between $3.5 and $5 million from the fallout.

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