Yo, beside me, nobody likes me
Mainly because I am not a fucking HypeBeast

from Tyler The Creator – Jack and the Beanstalk Lyrics on Rap Genius

HypeBeast is a popular “online magazine” which mainly deals with fashion but also posts about hip hop, mainly from the LA scene. Tyler is/was an active member of the forum and the site was instrumental in his rise. His songs received many hits on the magazines music site, HypeTrak

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