See they'll confuse us with some bullshit
Like the New World Order
As he states in the next couple of lines, while the media does this, real threats like the rising black male prison population are ignored.
This also plays on the use of “new” throughout the song—the idea of a “New World Order” is actually something pretty old and potentially damning in Ye’s opinion.
When the New World Order is brought up, the prison population is definitely a major point in it, Kanye talking about prisons a few bars later.
It could also be a double entendre and reference to the Cruel Winter frenzy stirred up by speculation and false promotional videos. Director Austin Christianson posted a video of wintery landscapes with George Bush Sr.’s “New World Order” Speech playing and put Kanye’s name on it, suggesting it was promoting a Cruel Winter project, when it was really just bullshit.
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