But you can't ignore it, you can't be that ig-nor-ant
“Ignore it” and “ignorant” are different words, but here he pronounces them a way they sound like the same word. A brilliant homophone.
He’s literally saying you can love or hate the fact he’s become a king of rap, but you can’t be dumb enough to ignore that fact. You’d have to live under a rock or in North-Korea (basically the same) if you haven’t heard about Eminem.
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