How many records do a nigga gotta sell
Just to get the cover of the double XL

from J. Cole (Ft. Kendrick Lamar) – Forbidden Fruit Lyrics on Rap Genius

Meaning

Despite achieving impressive commercial success with his debut album, it’s sold 600k up to this point, Cole has yet to be featured on the cover of the highly coveted XXL magazine.

He was featured on the cover in 2010, as part of the annual freshmen class, but Cole feels he is a big enough artist to deserve a cover all to himself.

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