Please forgive him
According to the preacher man he needs Jesus in him
But the Devil run the T.V. so the demons in him
I'm in trouble
Did a deal with the Devil, now I'm pleading with him
Like give me my soul

from J. Cole – Villuminati Lyrics on Rap Genius

Meaning

These bars are a representation of the album’s theme, where the juxtaposition of Saint and Sinner come to life through the lyrics (Cole’s logo even includes the halo and the horns, and he has said that he was sent from heaven with a set of horns).

As Cole states, a preacher is saying that he needs God to forgive him of his sins and guide him to a better life. However, the media and television shows are the work of the devil, imparting the ways of sin in to Cole’s life. Therefore, Cole has to deal with conflicting ways of life.

Cole sold out, or “sold his soul to the devil,” and now Cole wants it back.

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