Homie, don't quit now hear my shit and tried to switch now
Know you felt the shit just now, know you felt the shit just now

from J. Cole – Rich Niggaz Lyrics on Rap Genius


These artists he is talking about only resort to what is popular. Now that real music is becoming popular again they want to jump in.

He is not saying he doesn’t want them to switch(that is the reason he makes music) but they probably feel like shit because they realize they’ve been fake this whole time.

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