This the city god told me "Go and make it" at

from J. Cole (Ft. 50 Cent & Bas) – New York Times Lyrics on Rap Genius

Meaning

New York is often called the land of opportunity. So Cole was motivated by this to succeed with his music.

Another Jay nod? This sounds an awful lot like the chorus from “Empire State of Mind”. Regardless, both songs are aiming for a similar message:

Seek in New York, and (there is a very slim chance that) ye shall find.

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