Nah nigga, the game is to get, a bunch of paper just to change your fucking neighbors and shit
I swear if niggas put half of what they put in chasing ass into a craft, by now you'd be famous and rich

from J. Cole – Is She Gon Pop Lyrics on Rap Genius

Meaning

In essence, people got the rap game fucked up.
How about you make some money off being great? Move out of the hood to change your neighbors to wealthy folks who don’t always ask you to borrow a cup of Sugar. If people nowadays would spend half the time they use to holla at underpriveleged women, and instead hone their abilities into a skill they wouldn’t have to complain about being in a struggle like they do today.

Also, just because he uses the N-word, does not mean he is just referring to black men. This is a common theme among successful guys, regardless of race. There is an idea that your success can be stunted, if you get sidelined by the wrong things, (i.e. women,partying).

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