Start a Fight Club, Brad reputation
Note the way ‘Ye pronounces “re-Pitt-ation” on this line.
Here, Kanye is referring to Fight Club, a 1996 Chuck Palahniuk novel about an insomniac office worker who crosses paths with a devil-may-care soapmaker. They create an underground fight club that evolves into something much more. It was adapted into a film, starring Edward Norton and Brad Pitt (mentioned in the lyric — he plays soapmaker Tyler Durden), in 1999.
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