The critics are calling me conscious
But truthfully, every shooter be callin' me Compton
So truthfully, only calling me Kweli and Common?
Proves that ignorance is bliss

from Kendrick Lamar – Ignorance is Bliss Lyrics on Rap Genius

Meaning

The critics believe Kendrick is a “conscious” rapper, one who focuses on the social issues of the streets (i.e. Talib Kweli and Common), but the “shooters” know he’s not just about social issues, he’s also got street cred. He’s still “Compton.”

Kendrick finishes the verse again with “ignorance is bliss,” paralleling the first verse. Indicating that he can’t be typecast as a gangster rapper (the persona he adopted in the first verse) or a conscious rapper (the persona he adopted in the second verse).

Also an allusion to Jay-Z.

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