You ain't ready yo, you radio, you ain't really ready
Hova keeps the subliminals going, this time dissing rappers who concentrate on having a lot of radio-ready songs. Sound like anyone you know? (In fact, some people have pointed out that this is a dis against Wayne’s dubious allegiance to the Bloods, i.e. “You ain’t really red-y.”)
Note that Jay may also be nodding to James Robert “Radio” Kennedy, the “intellectually challenged” lead character played by Cuba Gooding, Jr. in the 2003 movie Radio
It’s worth reading Jay’s very insightful comments on radio play below, from his 2010 book Decoded:
It’s a recurring story in hip-hop, the tension between art and commerce. Hip-hop is too important as a tool of expression to just be reduced to a commercial product. But what some people call “commercializing” really means is that lots of people buy and listen to your records. That was always the point, to me. After my first record got on the radio and on BET, it was wild being at home, feeding my fish, and suddenly seeing myself on TV. But it was satisfying. Hearing it on the radio was even better. There may be some artists who don’t believe in radio, especially now, because the radio business is such a shady racket, but radio love puts you in the hood for real. I care if regular people— sisters on their way to work, dudes rolling around in their cars— hear my shit. I’m a music head, so I listen to everything. People around me are passionate about music. We study music, seek it out. I know there are a million music blogs out there and people who are willing to put in the work finding new music on them. But I like to reach people who get their music from clubs and the radio and television, too. I want my music to play where those people live. While there’s something intensely personal about what I rap about, I also make choices in technique and style to make sure that it can touch as many people as possible without it losing its basic integrity.
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