Aw shit, look who it is: the white Russell Simmons
Russel Simmons blew up with Hip-Hop, founded Def-Jam, and a bunch of Hip-Hop based clothing lines, among other things.
RiFF is the white Russel Simmons, and he’s going to do some other worldly shit involving Hip-Hop and how Hip-Hop is viewed.
CHANGING THE GAME
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