Hot diggity damn Hulk I'm glad you set it off (set if off)
Used to be hard Hulk now ya done turned soft

from 'Macho Man' Randy Savage (Ft. DJ Kool) – Be a Man Lyrics on Rap Genius

Hulk used to be a villain in the wrestling world, but became a hero when it increased his appeal. This involved good, decent storylines, rather than the previous breaking of rules. Subsequently, he began to sell out, appearing in commercials and movies contrary to his hard image.

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