Trying to make sure your core fans never heard of you niggas
Fans of other artists will proclaim they never heard of their favorite rappers after Kendrick has disgraced them.
A lot of rappers play friendly in public, while talking smack behind backs and closed doors. Kendrick is extremely open about his desire to be the best MC of all time and crush his competition. This isn’t the first time he’s expressed this sentiment, on “The Heart Pt. 3”, he says an almost identical line..
After all, he dedicated a whole track to killing your favorite rapper.
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