From the beginning, it wasn't 'bout the ends

from Eminem (Ft. Liz Rodrigues) – Survival Lyrics on Rap Genius

Meaning

Eminem didn’t plan to be as big as he is now. It was about making a name for himself at that time and providing for his family.

He is saying that it was never about making money and as he follows up in the next line, it was rapping for the sake of rapping. It was about busting raps and standing for something

He uses the contrast of beginning/end in a dual way that brings out the slang “ends” as in money and the literary “ends” as in terms. Same technique used in the previous bar.

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