And niggas poppin' shit, it ain't got nothin' to do with me
And just capitalize off all the free press
Because my publicist charges a lot to do the same shit
Basically Lupe is going to use all of the free press and attention that the media is shining on any rapper who happens to make a “response” to Kendrick’s verse on Control. He recognizes that Kendrick wasn’t dissing anyone in his song, but since Lupe realizes that, he can take advantage of this situation and promote himself for free instead of paying a publicist a fucking ton of money to do this same exact thing.
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