That's another difference that's between me and them
I smarten up, open the market up
Stemming off the fact he had broken into the game by starting his own label and thus promoting himself, Jay has stated that he grew tired of promoting the clothes of lines like Iceberg. After approaching the line and receiving a weak endorsement offer, Jay decided he may as well start his own line and promote himself. While other artists were giving free promo to Gucci & Louis Vutton, Hov started Rocawear, also noticing the new market opening up after the launch of Puff Daddy’s Sean John clothing line.
Throughout his career Jay-Z has been known to think ahead of the curve in investment deals with Belvedere Vodka, 40/40 Club, Professional sports clubs, and real estate development, all of which he promotes heavily in his music.
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