We eatin' Joe, you still talkin' no carbs
Smokin' Joe Jones sells a line of low carbohydrate barbecue products
Common plays on the name of the brand to mock all the other Joe-Schmoes on the street, trying to make it as rappers but getting no “carbs” (a play on “bread” as slang for money).
“Joe” is common slang in Chicago for “the next man.” Example: Lupe the Killer, “slow down joe, ya killin' em” and from Common, “you don’t wanna test me joe, you don’t know who got a tech up in the disco”
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