I guess even back then you can call me
CEO of the R-O-C, Hov'!
“A simple double entendre of “Roc-A-Fella,” our company, which we call the Roc, and “rock,” common slang for crack because of the way the coke crystallizes when you cook it. I drop the “frying pan” into the next line to keep the comparison going. In the line after that I complete the connection between selling rock and selling the Roc, applying the streets and supplying the music biz. Both take ruthlessness. In fact, the music industry is the fire to the crack game’s frying pan.“ (Carter: 2010 p28) from Decoded.
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