Flyer than a piece of paper bearin my name
A deceptively deep line. The use of flyer as a pun for flier conveys two meanings. The first that Jay-Z is “fly,” i.e. cool. The second that he himself is a better advertisement than an actual flier. After all, he’s a business, man.
Of course, this can also have negative effects due to enhanced scrutiny by both the media and public.
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