Swear they go hard
But they sold Je

from Trae (Ft. Big Boi, Lupe Fiasco, MDMA, Wale & Wiz Khalifa) – I'm On Lyrics on Rap Genius

Meaning

Lupe talks about other MCs/people who say they go hard at what they do, but they’re just soft like jello. This is also a reference to Waka Flocka Flame’s Hard in the Paint, and how it’s all volume and no substance.

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